Another exciting educational opportunity fell into our laps recently when I was asked to be a guest expert on Career Moxie Radio, an online radio program hosted by Career Moxie owners and HR professionals Allison Grace and Tiffany Crenshaw. The focus of the particular session I was asked to participate in was on how to use social media and the Internet to launch a new career. Read more »
The ROI of social media is a concept that is gaining more focus today as the willy-nilly days of the “just do it” mentality around social media has begun reaching more and more board rooms of Corporate America. Their answer? “Just do it just won’t cut it. Tell me ‘why’ and what to expect.” Read more »
In an article written by Marziah Karch of About.com entitled, 10 Google Dont’s – Things You Should Never Do for Search Engine Optimization, you learn about 10 different techniques employed by scrupulous search engine optimization (SEO) firms that Google considers trying to “hack their code.” While if left unchecked these methods will certainly increase your page ranks and placement within search results, Google and other search engines constantly check the sites listed in their directories to ensure that none of the techniques are employed. If they are found on a site submission, * YANK *, your site is removed and potentially even banned!
Articles like this is why we ask the question: “Do you know how to get your web site banned from Google and other search engines?” Read more »
You’re convinced you need to blog, publish a newsletter, tweet, or produce white papers. Problem is, you either don’t have time or can’t write well enough to do the job yourself. You think “ghostwriter” but then shrink away after asking:
- Can an outsider understand my business?
- Can a ghostwriter sound like me or like my business?
- Will it take more time and effort to manage a ghostwriter than it would to do the work myself?
All three questions can be answered in a word. “MAYBE.” Read more »
I attend a lot of events from networking meetings and seminars to small group dialogues and one-on-ones with business owners and I couldn’t tell you how many times I’ve been asked the question that has become the title of this post. Most all of us in business have realized that the Internet has changed the way that we conduct business and we all have realized that we need to get into the game by at least having a company website. Now, that leads most of those that I meet with to ask me, “How much does a good website typically cost?”
Well, let me give you the short answer that I know you’re going to hate… it depends. Read more »
One of the most common issues I find with websites is what I call the “Build it and Forget it” syndrome. In simple terms, it’s the website that you build today and do not change a thing for the next few years. This disease in websites is as prevalent as the common cold is in humans. It’s cause is simple: it’s “old web” thinking in a “new web” world. In the old web (say mid-1990’s to early 2000,) the idea was simply to copy and paste the content from your company’s brochure into your website and then you were set. At that point, you were fine to leave it for the next few years and many businesses did just that. Read more »
I remember when I first started building websites over 10 years ago that all I had at the time was Microsoft’s Notepad application and a book titled “Sam’s Learn HTML in 24 Hours.” Piecing a website together was an arduous process that included lots of technical knowledge (or at least lots of reference books) and took many long nights with lots of caffeine to finish. We’ve sure come a long way since then and today there are all sorts of free online tools where you can build your website in say less than 24 hours (it may not be pretty, but it would be a website.) One of these tools is called a “content management system,” or CMS for short, and I want to spend just a little bit of time telling you what I consider to be the top four benefits of using a CMS tool to build your website. Read more »
The most successful websites all have one thing in common, they all started with a well thought-out plan. The creators of these websites took the time to fully understand what they wanted to accomplish and their extra effort was rewarded with loads of traffic, high ranking in search engines, and transactions that drove the bottom line. It doesn’t matter if your project is a 100 page complex website or just 5 simple pages, putting together the right information into a project plan can help success come knocking on your digital door. Read more »
One area that we are constantly receiving questions about from our clients is what they should be looking at when reviewing their web statistics data. The most common metric website owners look at is the number of people that came to their website, but their is so much more that can be discovered if you know what to look for and what the data means.
Right now, I want to talk about 3 pieces of gold that will help you know what is bringing in the traffic, where and who your greatest supporters are, and what your visitors think about your website overall. Read more »
A quick search on any search engine will show two schools of thought about traditional marketing media. Either 1) traditional marketing is dead, or 2) traditional marketing is not dead… yet. I would say that I’m a believer of the latter. Traditional marketing is not dead, it’s just dying. Read more »