Customer Development

Are You Engageous?

Are You Engageous?

I’ve been a member of Brian Clark’s “Teaching Sells” since its first release. I joined Chris Brogan and Julien Smith’s Trust Agents online community on Facebook and bought their newly released book. I attended an event held for author Pamela Slim who writes on her blog Escape from Cubicle Nation and has a book of the same name.

All of these examples of people I am connected to, have paid money to, and religiously follow have one thing in common… they’re all engageous! Read more »

Who Are Your Customer Evangelists?

Who Are Your Customer Evangelists?

In terms of a buzzword, customer evangelists are nothing new. This phrase has been around since the early part of 2002 and was coined by well-known marketers Ben McConnell and Jackie Huba who authored the fantastic marketing book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force.

In my work with small businesses, the concept of customer evangelist is always at the forefront of any marketing strategy being contemplated. Why? Because word-of-mouth referrals is still the #1 way to convert prospects to customers. Not to mention, with these businesses oftentimes having a much smaller ad budget, the idea of something that can generate free advertising is very attractive! Read more »