mPower Consulting

The most successful websites all have one thing in common, they all started with a well thought-out plan.  The creators of these websites took the time to fully understand what they wanted to accomplish and their extra effort was rewarded with loads of traffic, high ranking in search engines, and transactions that drove the bottom line.  It doesn’t matter if your project is a 100 page complex website or just 5 simple pages, putting together the right information into a project plan can help success come knocking on your digital door. Read more »

One area that we are constantly receiving questions about from our clients is what they should be looking at when reviewing their web statistics data.  The most common metric website owners look at is the number of people that came to their website, but their is so much more that can be discovered if you know what to look for and what the data means.

Right now, I want to talk about 3 pieces of gold that will help you know what is bringing in the traffic, where and who your greatest supporters are, and what your visitors think about your website overall. Read more »

A quick search on any search engine will show two schools of thought about traditional marketing media. Either 1) traditional marketing is dead, or 2) traditional marketing is not dead… yet. I would say that I’m a believer of the latter. Traditional marketing is not dead, it’s just dying. Read more »

I recently came across an article at Advertising Age titled, “Why Ad Industry Won’t Recover in Second Half.” In it, Judann Pollack – the author – quoted Laurence Boschetto, president-CEO, DraftFCB with saying,

“Clients are saying they want accountability for every dollar they spend, and they want cause and effect. Clients will continue to rally behind ideas that build business, and we as an industry have to accept that things will never revert back to the pre-recession mind-set that wasn’t totally focused on accountability.”

Wow! Now that’s a wake-up call if I ever heard one! Read more »

During tough economic times as these it’s important to know where all of your marketing dollars are being spent.  For many companies, this becomes a time when they pull back on their marketing budgets for no other need than to simply cut costs. For others, this is a time when they increase their expenditures in an area of their business that they realize can actually increase their revenue as it has the ability to gain new customers and market share.  For either of these situations, it’s important to take a look at where your marketing dollars are being spent, the effectiveness of the strategies employed, and a firm understanding of what you will need to do to improve your strategy’s overall performance for the future.

Here’s a quick 5 step way to mapping out your marketing: Read more »