mPower Consulting

Another exciting educational opportunity fell into our laps recently when I was asked to be a guest expert on Career Moxie Radio, an online radio program hosted by Career Moxie owners and HR professionals Allison Grace and Tiffany Crenshaw. The focus of the particular session I was asked to participate in was on how to use social media and the Internet to launch a new career. Read more »

The ROI of social media is a concept that is gaining more focus today as the willy-nilly days of the “just do it” mentality around social media has begun reaching more and more board rooms of Corporate America. Their answer? “Just do it just won’t cut it. Tell me ‘why’ and what to expect.” Read more »

You’re convinced you need to blog, publish a newsletter, tweet, or produce white papers. Problem is, you either don’t have time or can’t write well enough to do the job yourself. You think “ghostwriter” but then shrink away after asking:

• Can an outsider understand my business?
• Can a ghostwriter sound like me or like my business?
• Will it take more time and effort to manage a ghostwriter than it would to do the work myself?

All three questions can be answered in a word. “MAYBE.” Read more »

Mark Hayward is a small business owner.  He lives in the Caribbean on Culebra Island and owns a charming bed & breakfast called the Palmetto Guesthouse.  As a declared advocate of using tools such as blogging and social media to promote small business, he is active in learning from so called “social media experts” how he can use tools such as Twitter, Facebook, and others to help drive eyes, ears, and feet to his doorstep.  Mark has something that I would say most other business owners do not when it comes to the world of social media. I’ll simply call it understanding. Read more »