mPower Consulting » Ebooks & Guides

How to Use Facebook to Connect with Your Customers

Administrator — Wed, 10 Feb 2010 23:34:10 +0000

Are you ready to learn how you can use Facebook to engage your customers and promote your products and services? Download our free e-guide to learn about 3 simple tools that can help!Facebook has quickly begun to be known as the golden child of the Social Media shift that has been moving through the commercial world and society over the past decade. But while many individuals have figured out the benefits of joining the 400 million plus member network to leverage their connections for mental, emotional, and some financial gain, businesses are still caught in the lurch trying to figure out what this means for them and how they can benefit from the platform. With more and more large corporations launching Social Media initiatives to build their brand communities, it’s time for the smaller players to learn how they can quickly get in the game and rally their own customers around their brands as well.

The aim of this guide is to educate you as to the top three Facebook tools and their features that you can use in your business to locate and engage your customers.

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How to Turn LinkedIn into a Lead Generation Tool

Administrator — Wed, 03 Feb 2010 21:22:24 +0000

Learn how to turn your LinkedIn profile into a tool to attract prospects, build relationships, and acquire new customers.The social networking site LinkedIn has quickly become the place to locate, connect, and engage other business professionals online. With access to over 55 million members who have an average household income of over $100K, it’s no wonder why so many companies are trying to learn how to tap this audience when looking for new customers.

Most business professionals have a profile on LinkedIn, however, the majority are still learning how to use their profile and access to generate some form of business gain whether it be in new connections, new partners, or most desirably prospects who present new business opportunities.

Our guide, “Turning LinkedIn into a Lead Generator,” shows you simple concepts you can use to leverage this social media platform to attract these potential opportunities.

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3 Ways to Integrate Your Website with Your Direct Mail Campaigns

Administrator — Wed, 03 Feb 2010 15:18:59 +0000

Learn 3 ways to use the web to improve your direct mail response rates, acquire new customers, grow your network, and close transactions.Today, our media-driven, information-overloaded lives have caused us to be highly selective about the types of information we’re receptive to and has dictated how much time we’ll allocate to reviewing such messages. In the old marketing world, an organization would simply purchase an ad spot, design a highly colorful piece with a simple message, and then have that ad sent to thousands of potential buyers with hopes of maybe 1%-2% of those prospects returning a response.

Today, organizations simply can’t afford such low response rates, but many also can’t afford to simply stop advertising. One of these advertising mediums is in the form of direct mail advertising (or simply direct marketing.) This has always been a great way to get your message directly in front of a potential customer, but has not always been the best way to get a response. Our guide, “Connecting the Physical to the Digital: 3 Ways to Integrate Your Website with Your Direct Mail Campaigns” shows you how you can create a process connecting your direct mail pieces and the web to increase response rates, acquire new customers, and complete those much desired transactions.

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