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	<title>mPower Consulting</title>
	<link>http://www.mpoweringu.com</link>
	<description>Making the Web Easy.</description>
	<lastBuildDate>Wed, 16 Jun 2010 10:15:50 +0000</lastBuildDate>
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		<title>Social Media as Career Changer on Career Moxie Radio</title>
		<description><![CDATA[Another exciting educational opportunity fell into our laps recently when I was asked to be a guest expert on Career Moxie Radio, an online radio program hosted by Career Moxie owners and HR professionals Allison Grace and Tiffany Crenshaw. The focus of the particular session I was asked to participate in was on how to<a href="http://www.mpoweringu.com/june-2010-career-moxie-radio/" class="more-link">View this</a>]]></description>
		<link>http://www.mpoweringu.com/june-2010-career-moxie-radio/</link>
			</item>
	<item>
		<title>Social Media ROI, Necessary but Not Evil&#8230; Finally</title>
		<description><![CDATA[The ROI of social media is a concept that is gaining more focus today as the willy-nilly days of the “just do it” mentality around social media has begun reaching more and more board rooms of Corporate America. Their answer? “Just do it just won&#8217;t cut it. Tell me &#8216;why&#8217; and what to expect.”A week<a href="http://www.mpoweringu.com/social-media-roi-necessary-but-not-evil-finally/" class="more-link">View this</a>]]></description>
		<link>http://www.mpoweringu.com/social-media-roi-necessary-but-not-evil-finally/</link>
			</item>
	<item>
		<title>How to Avoid Dirty SEO Companies</title>
		<description><![CDATA[In an article written by Marziah Karch of About.com entitled, 10 Google Dont&#8217;s – Things You Should Never Do for Search Engine Optimization, you learn about 10 different techniques employed by scrupulous search engine optimization (SEO) firms that Google considers trying to “hack their code.”  While if left unchecked these methods will certainly increase your<a href="http://www.mpoweringu.com/how-to-avoid-dirty-seo-companies/" class="more-link">View this</a>]]></description>
		<link>http://www.mpoweringu.com/how-to-avoid-dirty-seo-companies/</link>
			</item>
	<item>
		<title>A Ghost Who Knows Your Voice</title>
		<description><![CDATA[You&#8217;re convinced you need to blog, publish a newsletter, tweet, or produce white papers. Problem is, you either don&#8217;t have time or can&#8217;t write well enough to do the job yourself. You think &#8220;ghostwriter&#8221; but then shrink away after asking:

Can an outsider understand my business?
Can a ghostwriter sound like me or like my business?
Will it<a href="http://www.mpoweringu.com/a-ghost-who-knows-your-voice/" class="more-link">View this</a>]]></description>
		<link>http://www.mpoweringu.com/a-ghost-who-knows-your-voice/</link>
			</item>
	<item>
		<title>How Much Should a Good Website Cost?</title>
		<description><![CDATA[I attend a lot of events from networking meetings and seminars to small group dialogues and one-on-ones with business owners and I couldn&#8217;t tell you how many times I&#8217;ve been asked the question that has become the title of this post.  Most all of us in business have realized that the Internet has changed the<a href="http://www.mpoweringu.com/how-much-should-a-good-website-cost/" class="more-link">View this</a>]]></description>
		<link>http://www.mpoweringu.com/how-much-should-a-good-website-cost/</link>
			</item>
	<item>
		<title>The Importance of Consistently Updating Your Website</title>
		<description><![CDATA[One of the most common issues I find with websites is what I call the &#8220;Build it and Forget it&#8221; syndrome.  In simple terms, it&#8217;s the website that you build today and do not change a thing for the next few years. This disease in websites is as prevalent as the common cold is in<a href="http://www.mpoweringu.com/the-importance-of-consistently-updating-your-website/" class="more-link">View this</a>]]></description>
		<link>http://www.mpoweringu.com/the-importance-of-consistently-updating-your-website/</link>
			</item>
	<item>
		<title>The Top 4 Benefits of a Content Management System</title>
		<description><![CDATA[I remember when I first started building websites over 10 years ago that all I had at the time was Microsoft&#8217;s Notepad application and a book titled &#8220;Sam&#8217;s Learn HTML in 24 Hours.&#8221; Piecing a website together was an arduous process that included lots of technical knowledge (or at least lots of reference books) and<a href="http://www.mpoweringu.com/the-top-4-benefits-of-a-content-management-system/" class="more-link">View this</a>]]></description>
		<link>http://www.mpoweringu.com/the-top-4-benefits-of-a-content-management-system/</link>
			</item>
	<item>
		<title>The 6 Essentials of a Successful Website Project Plan</title>
		<description><![CDATA[The most successful websites all have one thing in common, they all started with a well thought-out plan.  The creators of these websites took the time to fully understand what they wanted to accomplish and their extra effort was rewarded with loads of traffic, high ranking in search engines, and transactions that drove the bottom<a href="http://www.mpoweringu.com/the-6-essentials-of-a-successful-website-project-plan/" class="more-link">View this</a>]]></description>
		<link>http://www.mpoweringu.com/the-6-essentials-of-a-successful-website-project-plan/</link>
			</item>
	<item>
		<title>The 3 Key Pieces of Gold in Your Site Statistics</title>
		<description><![CDATA[One area that we are constantly receiving questions about from our clients is what they should be looking at when reviewing their web statistics data.  The most common metric website owners look at is the number of people that came to their website, but their is so much more that can be discovered if you<a href="http://www.mpoweringu.com/the-3-key-pieces-of-gold-in-your-site-statistics/" class="more-link">View this</a>]]></description>
		<link>http://www.mpoweringu.com/the-3-key-pieces-of-gold-in-your-site-statistics/</link>
			</item>
	<item>
		<title>Traditional Media Marketing is Not Dead, It’s Just Dying</title>
		<description><![CDATA[A quick search on any search engine will show two schools of thought about traditional marketing media. Either 1) traditional marketing is dead, or 2) traditional marketing is not dead… yet. I would say that I’m a believer of the latter.  Traditional marketing is not dead, it’s just dying.
With the rise of social media<a href="http://www.mpoweringu.com/traditional-media-marketing-is-not-dead-it%e2%80%99s-just-dying/" class="more-link">View this</a>]]></description>
		<link>http://www.mpoweringu.com/traditional-media-marketing-is-not-dead-it%e2%80%99s-just-dying/</link>
			</item>
	<item>
		<title>Are You Engageous?</title>
		<description><![CDATA[I’ve been a member of Brian Clark’s “Teaching Sells” since its first release.  I joined Chris Brogan and Julien Smith’s Trust Agents online community on Facebook and bought their newly released book.  I attended an event held for author Pamela Slim who writes on her blog Escape from Cubicle Nation and has a<a href="http://www.mpoweringu.com/are-you-engageous/" class="more-link">View this</a>]]></description>
		<link>http://www.mpoweringu.com/are-you-engageous/</link>
			</item>
	<item>
		<title>Who Are Your Customer Evangelists?</title>
		<description><![CDATA[In terms of a buzzword, customer evangelists are nothing new. This phrase has been around since the early part of 2002 and was coined by well-known marketers Ben McConnell and Jackie Huba who authored the fantastic marketing book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force.
In my work with small businesses, the<a href="http://www.mpoweringu.com/who-are-your-customer-evangelists/" class="more-link">View this</a>]]></description>
		<link>http://www.mpoweringu.com/who-are-your-customer-evangelists/</link>
			</item>
	<item>
		<title>What to Do and Not to Do When Building a Web Site</title>
		<description><![CDATA[I’ve spent the past 8 years of my life operating in the online world. Three of those years I was developing and managing the online strategies for the organization I worked for and three more of those years were at the helm of my current consulting practice teaching small business owners how to effectively develop<a href="http://www.mpoweringu.com/what-to-do-and-not-to-do-when-building-a-web-site/" class="more-link">View this</a>]]></description>
		<link>http://www.mpoweringu.com/what-to-do-and-not-to-do-when-building-a-web-site/</link>
			</item>
	<item>
		<title>How to Explain Social Media to a Business Owner</title>
		<description><![CDATA[Mark Hayward is a small business owner.  He lives in the Caribbean on Culebra Island and owns a charming bed &#38; breakfast called the Palmetto Guesthouse.  As a declared advocate of using tools such as blogging and social media to promote small business, he is active in learning from so called “social media experts” how<a href="http://www.mpoweringu.com/how-to-explain-social-media-to-a-business-owner/" class="more-link">View this</a>]]></description>
		<link>http://www.mpoweringu.com/how-to-explain-social-media-to-a-business-owner/</link>
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		<title>Is There Accountability in Your Marketing?</title>
		<description><![CDATA[I recently came across an article at Advertising Age titled, “Why Ad Industry Won’t Recover in Second Half.” In it, Judann Pollack – the author – quoted Laurence Boschetto, president-CEO, DraftFCB with saying,
“Clients are saying they want accountability for every dollar they spend, and they want cause and effect. Clients will continue to rally behind<a href="http://www.mpoweringu.com/is-there-accountability-in-your-marketing/" class="more-link">View this</a>]]></description>
		<link>http://www.mpoweringu.com/is-there-accountability-in-your-marketing/</link>
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		<title>Mapping Your Marketing Dollars</title>
		<description><![CDATA[During tough economic times as these it’s important to know where all of your marketing dollars are being spent.  For many companies, this becomes a time when they pull back on their marketing budgets for no other need than to simply cut costs. For others, this is a time when they increase their expenditures in<a href="http://www.mpoweringu.com/mapping-your-marketing-dollars/" class="more-link">View this</a>]]></description>
		<link>http://www.mpoweringu.com/mapping-your-marketing-dollars/</link>
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