mPower Consulting

One area that we are constantly receiving questions about from our clients is what they should be looking at when reviewing their web statistics data.  The most common metric website owners look at is the number of people that came to their website, but their is so much more that can be discovered if you know what to look for and what the data means.

Right now, I want to talk about 3 pieces of gold that will help you know what is bringing in the traffic, where and who your greatest supporters are, and what your visitors think about your website overall. Read more

I recently came across an article at Advertising Age titled, “Why Ad Industry Won’t Recover in Second Half.” In it, Judann Pollack – the author – quoted Laurence Boschetto, president-CEO, DraftFCB with saying,

“Clients are saying they want accountability for every dollar they spend, and they want cause and effect. Clients will continue to rally behind ideas that build business, and we as an industry have to accept that things will never revert back to the pre-recession mind-set that wasn’t totally focused on accountability.”

Wow! Now that’s a wake-up call if I ever heard one! Read more