mPower Consulting

You’re convinced you need to blog, publish a newsletter, tweet, or produce white papers. Problem is, you either don’t have time or can’t write well enough to do the job yourself. You think “ghostwriter” but then shrink away after asking:

• Can an outsider understand my business?
• Can a ghostwriter sound like me or like my business?
• Will it take more time and effort to manage a ghostwriter than it would to do the work myself?

All three questions can be answered in a word. “MAYBE.” Read more

During tough economic times as these it’s important to know where all of your marketing dollars are being spent.  For many companies, this becomes a time when they pull back on their marketing budgets for no other need than to simply cut costs. For others, this is a time when they increase their expenditures in an area of their business that they realize can actually increase their revenue as it has the ability to gain new customers and market share.  For either of these situations, it’s important to take a look at where your marketing dollars are being spent, the effectiveness of the strategies employed, and a firm understanding of what you will need to do to improve your strategy’s overall performance for the future.

Here’s a quick 5 step way to mapping out your marketing: Read more