Posts Tagged ‘outsourcing’

A Ghost Who Knows Your Voice

A Ghost Who Knows Your Voice

GhostwritingYou’re convinced you need to blog, publish a newsletter, tweet, or produce white papers. Problem is, you either don’t have time or can’t write well enough to do the job yourself. You think “ghostwriter” but then shrink away after asking:

  • Can an outsider understand my business?
  • Can a ghostwriter sound like me or like my business?
  • Will it take more time and effort to manage a ghostwriter than it would to do the work myself?

All three questions can be answered in a word. “MAYBE.” Read more