mPower Consulting

I attend a lot of events from networking meetings and seminars to small group dialogues and one-on-ones with business owners and I couldn’t tell you how many times I’ve been asked the question that has become the title of this post.  Most all of us in business have realized that the Internet has changed the way that we conduct business and we all have realized that we need to get into the game by at least having a company website.  Now, that leads most of those that I meet with to ask me, “How much does a good website typically cost?”

Well, let me give you the short answer that I know you’re going to hate… it depends. Read more

The most successful websites all have one thing in common, they all started with a well thought-out plan.  The creators of these websites took the time to fully understand what they wanted to accomplish and their extra effort was rewarded with loads of traffic, high ranking in search engines, and transactions that drove the bottom line.  It doesn’t matter if your project is a 100 page complex website or just 5 simple pages, putting together the right information into a project plan can help success come knocking on your digital door. Read more

During tough economic times as these it’s important to know where all of your marketing dollars are being spent.  For many companies, this becomes a time when they pull back on their marketing budgets for no other need than to simply cut costs. For others, this is a time when they increase their expenditures in an area of their business that they realize can actually increase their revenue as it has the ability to gain new customers and market share.  For either of these situations, it’s important to take a look at where your marketing dollars are being spent, the effectiveness of the strategies employed, and a firm understanding of what you will need to do to improve your strategy’s overall performance for the future.

Here’s a quick 5 step way to mapping out your marketing: Read more